Customer-First Content Strategies

Creating a customer-first content strategy allows for your business to align directly with demand and reduce content waste. By focusing on the audience and demand of your customers your engagement will increase as well. Knowing what gets your audience engaged and what would be chronologically helpful ensures consistent clicks. 

Step by Step Framework

Define Target Customer Segments

Using analytics define what stage of the journey your audience is in and what engages them.

Map Customer Journey

Determine what your audience's goal outcome is and what questions you can answer. How can your services be best used in their specific journey?

Audit Existing Content

Inventory your existing content and tag them based on journey/situation. Define where there are gaps in your content, how you can resolve the gaps, and where you can go from there.

Set Objectives

Determine what brings the most engagement in and track what is appealing about your content.

Distribution and Promotion Strategy

Distribute your content on as many channels as possible! Getting your name, content, and business out into the world is how you build a consistent audience so promoting your content ensures it finds many eyes.